Late January cold and ice didn't stop Polar Bear Plungers from braving frigid Anchor Bay waters Sunday for charity.
Defying reason and comfortable body temperatures, teams of plungers eased onto the icy lake to dip into a makeshift pool for the New Baltimore Lions Club Winterfest fundraiser.
The annual event drew a large crowd that spilled onto the pier and shoreline at Burke Park.
See our photo gallery and video here.
Did you participate in the Polar Bear Plunge? Tell us about your experience in the comments' section below.