Sorrento Pizza Raises Dough for Veterans Support

For the next seven weeks, will pay tribute to America’s armed forces by donning its own camouflage uniform.

Through Veterans Day, large pizzas will be sold in special camouflage-colored boxes as part of the company’s ongoing Support Our Troops fund-raiser.

Sam’s Sorrento Pizza founder, Al Marino, created the fund-raiser after hearing about the lack of services and support available to returning Iraq and Afghanistan veterans.

In an effort to do his part, Marino has committed a portion of the sale of every large Sorrento pizza to the Veterans Support Center in Roseville, which is operated by the Vietnam Veterans of America Chapter 154.

Wanting to ensure that any donations made by his company and customers would benefit local veterans first, Marino partnered with Chapter 154, which through the support center, provides services such as counseling, compensation and disability claims instruction, and a food bank to all local veterans.

“We’re an organization that is run strictly by volunteers. No one gets paid,” said Brian Bobek, president of Chapter 154. “One hundred percent of what we take in goes out to support the veterans of Macomb County and so obviously more money coming in the door means more programs we can do.”

A kickoff celebration for the initiative was held Tuesday at the Mount Clemens Sorrento location, where franchise owners, local officials and members of Chapter 154 gathered to show their support.

owner, Guy Caccamo, shared his thoughts on the significance of the program.

"It's to remind society of the sacrifices veterans have made to keep our freedom," Caccamo said.

A Sorrento's associate, Tom Caramagno, added: "The armed forces are finally getting the help they never received. After all the neglect, we can finally do something to help them."

Marion's original goal was to raise $10,000 by Nov. 11, but upon presenting the pledge check to Bobek, he announced his intent to raise the goal to $15,000.

“If all goes well, will make this an annual event and help keep the Veterans Support Center open,” Marino said.

In addition to pizza sales, all Sorrento locations will also have miniature American flags for customers to purchase with a donation. The customer can then write his or her name on the flag and it will be hung in their Sorrento store. One hundred percent of these donations will benefit the support center.